She needed someone who could make decisions, not just handle tasks. That changed everything.
MT
MopTop Hair
Natural curl care products · Sold in Whole Foods · Solo founder · moptophair.com
In Kelly's own words
Watch before you read. This is what a real match looks like.
Kelly Foreman, founder of MopTop Hair, recorded this unprompted. We didn't ask for a script. We didn't prepare her. This is what she said.
Kelly Foreman · Founder, MopTop Hair · 0:47
What she said
"Simpalm Staffing has changed my life. I know that sounds dramatic, but I needed a dramatic change.
Vikram and his team, I cannot even say just how grateful I am for them.
The questions they asked, the onboarding, the detail, the checking back, and the following up,
it was so much more than I ever thought we would get.
But what's even better is the amazing woman they found.
She is as passionate about what she does working with us as I am about hair.
She has literally changed my life and business.
I'm just grateful. Thank you."
The problem
One person. Five businesses inside one business. All of it on Kelly.
Kelly Foreman built MopTop Hair from a personal frustration,
curly hair that nobody in the industry was treating properly.
She created her own line. Got it into Whole Foods. Built a real brand.
But behind the brand was one person carrying everything.
Customer service emails piling up. Vendor relationships to manage.
Social media to run. Logistics to coordinate. Operations to hold together.
Every single function of the business was Kelly's responsibility,
and there was no more of Kelly to give.
What overwhelm really looks like
"I needed a dramatic change." That's not hyperbole from a founder who's tired.
That's a founder who has built something real and is watching it become unsustainable
because she can't be in five places at once.
The business needed someone who could function like a second Kelly, not a task executor.
The match decision
Our founder took the first meeting. And walked away knowing a general VA would fail her.
Vikram Seth, our founder, sat down with Kelly himself.
He listened for what most staffing companies never ask:
not what tasks need to be done, but what kind of person Kelly actually needs beside her.
The answer wasn't a VA with a task list. Kelly is a solo founder with a product in Whole Foods.
Her business doesn't run on predictable tasks, it runs on judgment calls made in real time.
Vendor pushes back on an order? Someone needs to handle it.
A customer complaint escalates? Someone needs to decide.
A social post needs to go out with the right voice? Someone needs to own it.
That's not a VA. That's a business partner who operates from the other side of the world
with the same ownership mindset as Kelly.
What we looked for
"She needs someone like her. Someone who doesn't say
'I don't get hired for this task.'
Someone who sees what needs doing and does it.
Someone who can make a decision without being asked twice.
That's a very specific kind of person, and it's not what most VA searches are looking for."
- Vikram Seth, Founder, Simpalm Staffing
Saif, our recruitment specialist, ran the search with that exact brief.
Three profiles were submitted from LATAM.
Kelly interviewed candidates from those three.
One was selected. The match was immediate.
The detail that made the decision
During the screening process, Saif asked every candidate the same question
most recruiters never think to ask: "What do you do outside your normal job?"
One candidate answered: "I'm a professional singer. I perform in front of thousands of people."
Saif stopped looking. That answer told him everything he needed to know.
Someone who performs live in front of thousands isn't just talented,
she's disciplined, resilient, and comfortable owning a stage under pressure.
She doesn't freeze. She delivers.
That's not a skill you train. That's a character trait you identify.
And it's exactly the mindset a solo founder like Kelly needs beside her every day.
How we recruit differently
Three profiles. Not thirty. Saif didn't just search for skills,
he searched for a mindset and a character.
Someone who had operated under pressure before. Someone who takes ownership
without being asked. Kelly didn't have to sift through noise.
She found her person in three.
What the VA actually manages
Not a task list. A business function.
This isn't a role with a job description. It's a role that expands wherever Kelly needs it to.
That's exactly what a solo founder running a product company needs,
someone who wears as many hats as the business demands on any given day.
Vendor management: communicating with suppliers, managing relationships, resolving issues without escalating to Kelly every time
Social media oversight: managing content, scheduling, and maintaining MopTop's voice across platforms
Logistics coordination: overseeing order flow, shipments, and operational details that keep product moving
Customer service: handling inquiries, resolving issues, and representing the MopTop brand with care
General operations: the daily decisions and moving parts that keep a solo-founder business from falling behind
The real measure
Kelly didn't say "she saved me time." She said
"she is as passionate about what she does working with us as I am about hair."
That's not efficiency. That's alignment. And alignment is what makes a placement last.
The outcome
A solo founder who can finally focus on what only she can do.
MopTop Hair now has someone managing the functions that were pulling Kelly in five directions at once.
Vendors are handled. Social is covered. Logistics move. Customer service runs.
Kelly gets to focus on what she built this company for,
the product, the brand, the vision, and the customers who love it.
The VA doesn't ask "is this my job?" She sees what needs doing and does it.
That's the decision-making mindset Vikram identified in the first meeting
and Saif found in the search. It's why the match held.
And Kelly's words, recorded on her own, unprompted, emotional,
are the only metric that matters here.
"She has literally changed my life and business."
That is what happens when the match goes deeper than a résumé.
“
Simpalm Staffing has changed my life. I know that sounds dramatic,
but I needed a dramatic change.
She is as passionate about what she does working with us as I am about hair.
She has literally changed my life and business.
KF
Kelly Foreman
Founder, MopTop Hair · moptophair.com
Talk to Kelly directly
Don't just take our word for it. We're happy to connect you with Kelly. Hear it from the founder herself.
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